In 2005 , an annual conference , AIRWeb , Adversarial Information Retrieval on the Web was made to bring together professionals and researchers focused on search engine optimisation and related matters .
Companies that employ overly intense techniques can get their customer websites banned from the search engine results . In 2005 , the Wall Street Journal reported on a company , Traffic Power , which allegedly utilized high-risk techniques and failed to divulge those risks to its clients .Wired magazine reported that the same company sued blogger and SEO Marvin Wall for writing about the ban . Google's Matt Cutts later confirmed that Google did the fact is ban Website traffic Power and some of its clients .
Some search engines have also reached out for the SEO industry , as they are frequent sponsors and guests at SEO seminars , chats , and conferences . Major search engines like Google provide information and guidelines to assist with site optimization .Google has a Sitemaps program to help webmasters understand if Google is having any problems indexing their website and also presents data on Google visitors to the website . Bing Webmaster Tools provides a way for webmasters to submit a sitemap and internet feeds , enables users to determine the crawl level , and track the website pages index status .