SEO - Search Engine Optimization

Seo is the technique of improving the presence of an internet site on natural even un-paid search engine result pages ( SERPs ) , by integrating search engine friendly materials into a website . An impressive search engine optimization marketing campaign will have , as part of the improvements , cautiously select , related , keywords which the on-page optimization will be designed to make popular for search engine algorithms . SEO is split up into two basic areas : on-page , and off-page optimization . 

  • On-page optimization represents website elements which comprise a web page , like HTML code , textual content , and images . 
  • Off-page optimization relates , predominantly , to backlinks ( links pointing to the site that is being fully optimized , from other related websites ) .